Over the last months, I got lots of messages of people telling me: "Your life looks amazing! You travel, you photograph, you do what you love! I'm sure you will be successful" My life was in fact amazing, when I lived in Norway, but that was already more than one year ago. There, I did not earn much and did not want to spend money for 6 months on mobile Internet, as I knew I won’t live in this country forever. So I simply had a phone for calls and messages, which I carried with me for emergency situations. Frankly speaking, my avarice kept me offline when I was outside. And it felt great! I used printed maps, looked up my way at home on my computer and if I was not sure, I just reached out to strangers. I talked to many amazing people. No mobile phone in the world could give you that. But let's take a look at the time after Norway. Let's be honest, my life does not seem so awesome to me. My life is average. I'm a 26 years old single German guy, living in Poland, having a 40 hours job, work in shifts, love photography and Photoshop. I retouch images at work, afterwards I do some sports (Skating, swimming, running, whatsoever), shoot images and retouch them at home. Wow, my life is sooo amazing! Pretty normal, I would say. But that is exactly the point I want to make. Those so called "social media platforms" are not social. They are machines to ruin your social life. In my case, Instagram.
And here is why: We create an online personality, to showcase the best of us and to present ourselves in a way we want to be perceived. No surprise then that people think I am a successful travel photographer, if they see me checking in many times of the year in different countries of the world, see my pictures of all the beautiful places I see. I became a master, of showing how awesome my life is, although it's not. I have other problems. I just cover them, showing only the most awesome side of my life. The reality is that I became a smombie, a smartphone zombie. My life's schedule was dictated by a device in my pocket that I always had with me. And this device was dominated by the usage of one App - Instagram. In the beginning it was fun! I started adding hashtags to my posts and saw how my pictures were sent out into the world and seen by many people. For me as a photographer that is a great thing! Especially, because I got fed up with Facebook, like many other photographers, who built up their audiences for years but could not reach anyone anymore with their posts. That is, because Facebook implemented algorithms to shorten the reach of your posts; as an example: I had 4000 followers on my fanpage, but only 10% percent (so around 400 followers) had the chance to see my posts. For the rest of them, they were invisible. You can change that by paying money to Facebook, so that it gets exposed to more people. I totally understand Facebook, it's a good business.
But newcomers have no chance. So those newcomers moved away from Facebook to find another suitable platform to promote themselves and found Instagram. As a consequence, to keep the business going, Facebook bought Instagram. What happened then was obvious: They introduced the same algorithms to this platform. But the people who were there before, grew a huge audience already. So those algorithms favour the big ones and harm the newcomers.
Once again! What a surprise! From a business point of view for photographers, it is absolute nonsense. And that is why I uninstalled and stopped posting at this platform for two days. Honestly thinking about where my clients came from so far, Instagram was not among them, although it consumed a massive amount of time per day. At a certain point, the alter ego we create online determines our lives. I remember myself searching for wifi during my travels, or making weird priorities just to upload every day an image to Instagram, because I heard it's good business practice. I started over-consuming this app, due to the misbelief that photographic business success comes through Instagram. But that is a shitload of crap!
Instagram is a time slot-machine.